OD Fly Fishing Reel

Our design concept for a fly fishing reel with the goal of communicating performance and simplicity. This quick study allowed us to explore the inner working of today's construction. Ultimately, we feel that there are so many unique opportunities within this space to communicate, perform and connect to users of all levels.

Projects

Cooper Hewitt Pen
GE Monogram Refrigeration
My Babaloo
Nike ACG Experiential Packaging
GE Micro Kitchen
Project 3.8
AR Product Testing
Tools 4 Boards Edge Tuner