Our Approach: Human Centered Design
We craft creative, intuitive solutions from real problems users face in their daily lives. With the user at the center of everything we create, whether a product, environment, or digital solution, it is the most powerful way to make a product stand out.
Our Process
Balancing the timeline, cost and design goals, we ideate and filter concepts through a series of divergent and convergent rounds.
Product development is only linear if the team doesn’t learn anything along the way. We manage the unexpected and navigate our way to the finish line.
01
Discover
We seek to understand your users, the problem you are trying to solve and the insights that have led you to this point. We conduct first person qualitative interviews to secondary research to gather user insights that propel us to the next stage.
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+ Qualitative User Interviews
+ Story Boarding
+ Market Analysis
02
Concept
After a solid foundation of user insight and need analysis, we move to create a variety of approaches that solve the identified problems.
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+ Ideation Sketching
+ CAD Development
+ Prototyping
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03
Refinement
We work to ensure solutions are grounded in reality. In addition to refined sketches, we continue to build 3D prototypes for internal and user feedback.
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+ Class A surfacing
+ Machined prototypes
+ Color Material Finish Development
04
Deliver
We collaborate and make adjustments to design intent based on engineering feedback and real world tests. We support engineering and manufacturing cycles throughout pilot and beyond. Moving forward, we work to establish visual brand language standards for line extensions.
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+ Visual Brand Language Development
+ Production Documentation: Artwork, CMF
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05
Visualize
We support marketing teams with visual assets that easily communicate the value to new audiences in the form of studio and in context still renderings, AR assets and animations.
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+ Marketing Renderings: Web + Print
+ Animation
+ AR Assets
